• Chethan Machaknur

3300 NRAI member restaurant employees receive ₹5000 from #RiseForBars initiative


Alcoholic beverages maker Pernod Ricard India has pledged Rs 1.4 crore towards ''Rise For Bars'' initiative of industry body National Restaurant Association of India (NRAI) to support the employees of the sector affected by the lockdown due to COVID-19 pandemic.


#RiseForBars is a corporate social responsibility (CSR) initiative aimed at raising funds for distressed bar employees in NRAI member restaurants.


"In these unprecedented times, we are committed to preserving the safety and livelihoods of all our customers and ecosystem members. The COVID-19 crisis has severely impacted our partners in the F&B industry, leaving a deep impact on the livelihoods of the multitude of workforce employed," Pernod Ricard India CFO Rajesh Mishra said. 

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