Flipkart has seen 90% of sellers return to the platform along with a 125% increase in new seller sign-ups during April-June. The increase in new sign-ups is driven by the shift made by MSME sellers across India who were forced to rethink their selling strategy after the lockdown disrupted much of the supply chain.
To help MSMEs stay afloat during the ongoing crisis, Flipkart came up with various schemes, including the health insurance plan for COVID-19 which covered sellers, their families, and employees. It has a coverage of ₹50,000 to ₹3,00,000 for an individual at discounted annual premiums starting at ₹369.
Flipkart also offered loans through their Growth Capital programme, providing sellers with credit at competitive interest rates with an approval time of one day and a disbursal time of 48 hours.