Agthia Group PJSC, one of the region's leading food and beverage companies, announced the acquisition of a 60% equity stake in Auf Group, an Egyptian manufacturer and retailer of healthy snacks and coffee.
Auf Group processes, manufactures, retails, and distributes a diverse range of products throughout Egypt. Its product portfolio includes coffee, nuts, healthy snacks, and other confectionery items sold under the 'Abu Auf' masterbrand. The strategic acquisition has been approved by the f&b company's board of directors. The transaction gives Agthia a foothold in the lucrative Egyptian snacking market and, along with the acquisition of leading processed meat producer Atyab last year, helps Agthia establish itself as a major player in the Egyptian consumer packaged goods industry.