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Aditya Birla Group invested in leading kid’s wear brand NautiNati and Teen’s Occasion Wear Natilene


NautiNati, a leading kid’s apparel brand and Natilene, a Teen’s occasion wear brand raised funds from Aditya Birla in consultation with FundTQ.


FundTQ acted as an exclusive advisor for Nauti Nati in this investment deal.

NautiNati is a leading kid’s wear brand that offers quality apparels for age groups ranging from newly born up to ten years for both boys and girls. Natilene offers a diverse range of Teen’s Occasion Wear.

In June 2022, Indian Conglomerate Aditya Birla Group introduced TMRW. It was introduced with an aim to invest in 30+ innovative consumer brands. Aditya Birla appointed Prashanth Aluru as TMRW’s CEO and co-founder of this new venture. Aditya Birla Fashion and Retail Limited had raised Rs. 2195 crore from Singapore Sovereign wealth fund, GIC.

“Nauti Nati is a leading brand in Kids apparel and this investment deal will help the brand tap into new markets and increase its customer base. This strategic investment will prove fruitful to Nauti Nati and Natilene’s future.” said Aanchal Malhotra, CEO and Founder of FundTQ.

FundTQ follows a hybrid approach for fundraising and M&A through their distinctive technology driven products, holistic advisory services and elaborative network of firms. It’s Proprietary Valuation Software, also available on subscription basis, is Asia’s 1st SaaS Valuation Tool that allows a company to value their venture in under 10 minutes using just 15 data points, effectively simplifying an otherwise complex and highly data-driven process. FundTQ’s Choose Right Investors platform further allows start-ups to select a combination of institutional and strategic investors from a pool of 3000+ investors, with just a few clicks!

While successfully running more than hundred deals for a variety of start-ups and mid-corporates, FundTQ has established itself as the go-to-platform that allows you to get the right valuation, systematically raise funds and grow your venture without getting into the hassle of tedious processes.

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