Aditya Birla Group-owned Grasim Industries announced the launch of a business-to-business (B2B) ecommerce platform focused on building materials. In the segment, the company will compete with startups such as Infra.Market and OfBusiness.
Over the next five years, the company plans to invest nearly INR 2,000 Cr in the platform. The new entity will be scaled up by leveraging synergies between Grasim's standalone businesses and other Group subsidiaries. According to Grasim, the digital platform will address a variety of issues within the existing supply chain. A newly recruited leadership team from the digital ecosystem will run the platform.