After Apple, Google might also block trackers on Android that help target ads

Lately Apple announced a new feature in iOS 14 that forced app makers to ask for explicit user permission if they wanted to track user data. Now, Google is also mulling over the introduction of similar measures on its Android mobile operating system.

Ad publishers were not at all happy about the Apple's decision as they had to drastically change their practices. Even Facebook published large print and digital ads in The New York Times, The Wall Street Journal, and The Washington Post, claiming how this move might affect small businesses.

Let's see how Google takes this approach as its digital ads business is its biggest cash cow with over $100 bn in annual revenue. Bloomberg notes that the company might take inspiration from its web solution to preserve privacy, which allows some level of tracking with less specific personal data.

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