Canada has vowed to make Facebook Inc. pay for news content, seeking allies in the media battle with tech giants and pledging not to back down if the social media platform shuts off the country's news as it did in Australia. Canadian Heritage Minister Steven Guilbeault, in charge of crafting similar legislation, said "Canada is at the forefront of this battle...we are really among the first group of countries around the world that are doing this."
Last year, Canadian media warned of a potential market failure without government action. They said the Australian approach would permit publishers to recover C$620 million a year. Without action, they warned, Canada would lose 700 print journalism jobs out of 3,100 total.
Another option could be to follow France, which requires large tech platforms to open talks with publishers seeking remuneration for use of news content. University of Toronto professor Megan Boler, who specialises in social media, said that the Facebook action marked a turning point which would require a common international approach. "We could actually see a coalition, a united front against this monopoly, which could be very powerful," she said in a phone interview.