After groceries, Zomato may now deliver alcohol

Zomato plans to fan out into delivering liquor, as per an archive seen by Reuters, as it tries to capitalize on demand for alcohol during the nation's coronavirus lockdown. Liquor stores, shut across the nation on March 25, were permitted to re-open this week, creating lines of many individuals outside certain outlets in certain urban communities and prompting rod charges by police to uphold social distancing conventions. There is right now no lawful arrangement for home conveyances of liquor in India, something that industry body International Spirits and Wines Association of India (ISWAI) is campaigning to change related to Zomato and others. "We believe that a technology-enabled home delivery based solution can promote responsible consumption of alcohol," Mohit Gupta, Zomato's CEO for food delivery, wrote in a business proposal to ISWAI. Zomato would target "regions that are moderately less influenced by COVID-19," Gupta wrote in the unpublished record, submitted to ISWAI in mid-April and seen by Reuters. ISWAI's executive chairman Amrit Kiran Singh said states should allow alcohol deliveries to help boost state revenues hit by the lockdown. "The challenge is to ensure revenue from alcohol continues to be available," he told Reuters. "...It is imperative they (states) reduce the load on the retail counter ... by encouraging home delivery." India's liquor drinks showcase was worth nearly $27.2 billion of every 2018, as per the latest figures from London-based research bunch IWSR Drinks Market Analysis.

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