After Zepto, Zomato 10 mins delivery; BigBasket set to launch 1 hour delivery with more products


Amid the buzz around 10-minute delivery, Tata-owned egrocer BigBasket is set to unveil its one-hour delivery service, BB Express, with 7,500-8,000 products on offer. Typically, 10- to 20-minute delivery services can offer only about 4,000 products as they prioritize speed over selection.


The service will be launched next month and will be powered by the company’s 62 dark stores, cofounder and chief executive Hari Menon told


The new service will continue BigBasket’s multi-model approach to meeting customers’ needs. BigBasket also has a 20-minute delivery service, BB Now, with around 3,000 products, as the race for ultra-fast grocery delivery heats up among players like Zepto, Zomato-backed Blinkit, Swiggy’s Instamart and Reliance-backed Dunzo.


Menon said while he was bullish on one-hour delivery, and the 20-minute delivery service was expanding, 80% of the company’s gross sales would still come from planned grocery purchases through its core model, one which it offers same-day delivery for most products.


BB Now’s average order size is Rs 450. BB Express, Menon expects this to be around Rs 700-800. BigBasket’s average order size is around Rs 1,300-1,400.


The company has also started setting up franchise-format stores as part of its 'assisted shopping’ model, in which it takes up about 200 sq ft of space in select towns where consumers can pick up their products after placing an order on the app, Menon said. The stores will have the Tata-BigBasket branding. It has set up 80 such stores in Andhra Pradesh already and plans to take the total to 1,500 this year.


Source : ET

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