Agritech startup Farmers Fresh Zone raises Rs 3.5 Cr led by IAN Fund

Agritech startup Farmers Fresh Zone has raised Rs 3.5 crore led by IAN Fund.The Kerala-based startup aims to unlock access to safe-to-eat, pesticide-free fruits, and vegetables directly sourced from farmers. The startup has so far connected over 1,500 farmers to urban consumers through its omnichannel presence.

"Having received the funding from IAN, we are looking to invest in expanding our brand to new markets including Bengaluru. Our aim is to emerge as the #1 player in the premium fruits and vegetable segment of South India, and we are working hard in building a strong base in the nutrition segment,” said, Pradeep PS, Founder and CEO of Farmers Fresh Zone.

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