Flipkart announced that it has significantly expanded its kirana onboarding programme ahead of the festive season and the Big Billion Days event. With more than 50,000 kiranas onboarded, Flipkart aims to provide a fast and personalised ecommerce experience to millions of consumers while creating opportunities for digital upskilling as well as additional income for kiranas.
To enable seamless onboarding without having kirana owners to step out during COVID-19, Flipkart’s team initiated contactless onboarding procedures through online application forms where kirana partners can directly upload their details along with the required documentation.
Amitesh Jha, Senior Vice-President, Ekart and Marketplace, Flipkart, said, “Flipkart believes in technology-enabled inclusive growth by taking all the ecosystem stakeholders with us and our kirana partners are an integral part of this ecosystem. As one of the oldest retail formats in India, kiranas have one of the highest penetration and showcase effective management of the supply chain drivers such as facilities, inventory, information and sourcing, as well as in maintaining a long-standing relationship with consumers."