Bharti Airtel is set to sign a strategic alliance with Amazon Web Services (AWS), the cloud services arm of the retail giant, to tap small-and-medium businesses (SMBs). The pairing will be pitted against the Reliance Jio Infocomm-Microsoft combine as they compete for a share of the surging public cloud market in the country.
"The partnership will evolve further in the coming time. It's early stage for both partners. Airtel will act as a channel partner for AWS to tap startups and SMBs," said a spokesperson.Under the partnership, Bharti Airtel will also sell AWS products and bundle them with its public cloud offering.