Airtel rolls out cloud-based communications platform for biz; tunes into $1Bn market

Telecom operator Bharti Airtel on Monday entered the rapidly-growing cloud communications market with the launch of business-centric Airtel IQ.

A cloud-based omni-channel communications platform, Airtel IQ aims to enable brands to deepen engagement with customers through timely and secure communication, a company statement said, terming the move as a "game changer" for the fast-evolving Indian enterprise communication segment.

The Indian cloud communications market, estimated at $1Bn, is seen growing nearly 20% annually.

Airtel IQ aims to eliminate the need for multiple communication platforms for different channels, and already companies including Swiggy, Justdial, Urban Company, Havells, Dr Lal Path Labs, and Rapido have signed up as customers for Airtel IQ in the beta phase.

Ajay Chitkara, Director and CEO, Airtel Business said that the new platform could translate into 30-40 percent cost reduction for enterprises as compared to traditional models.

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