Alia Bhatt invests in e-commerce unicorn Nykaa

Alia Bhatt has invested an undisclosed amount in beauty e-commerce platform Nykaa. The investment was made through a secondary transaction.

Nykaa’s founder and CEO Falguni Nayar said, “Alia and I had a very interesting conversation about how both she and Nykaa were launched in 2012. She said the three reasons she wanted to invest in Nykaa were because it has Indian roots, it is founded by a woman and Nykaa is proof that the best in India can take on the best in the world.”

The eight-year old e-commerce platform has risen rapidly over the years and has over 5 Mn monthly active users, 70 stores across India, fulfilling over 1.5 Mn orders a month.

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