Amazon announces Amitabh Bachchan as Alexa's voice in India

Starting 2021, Indian users of Amazon Alexa can hear their voice assistant speak in Amitabh Bachchan's iconic baritone that has wowed generations. The tech giant has roped in the Bollywood actor as Alexa's first ever celebrity voice in India.

The company wrote in a blog post, "The baritone that has enchanted the Indian film industry for over five decades, will soon deliver a unique voice experience to the many Indian customers who use Alexa... Customers in India will be able to access Mr Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year."

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