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Amazon bets on influencers to drive Prime Day sales

Amazon announced its QVC-style livestream shopping market Amazon Live will host live chats with creators discussing Prime Day deals to promote Prime Day 2022.

Comedian Kevin Hart, Australian model Miranda Kerr, actress Kyle Richards, and American TV personalities Kandi Burruss and "Selling Sunset" star Chrishell Stause will all make appearances at the event. Viewers watching the Prime Day livestreams will be able to purchase the featured products and brands via a scrolling carousel below the video. Amazon is enlisting the help of influencers to help the e-commerce giant have a successful sales event at a time when shoppers are fearful of a potential recession and, understandably, more cautious with their spending during an inflationary period.

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