'Amazon Easy' stores get a facelift; to offer services at a single touchpoint

Amazon launched an upgraded 'Amazon Easy' store format that integrates its multiple services through a single touchpoint. The format would offer a touch-and-feel product experience through a physical product display, the Seatle-based company said in a statement. Customers can also place an order on Amazon.in with guided assistance from the store staff, and either pick up the order from the store or get it delivered at their doorstep.

Kishore Thota, Director (Customer Experience and Marketing), Amazon India, said, “We see Amazon Easy playing an important role in enabling the next 200-300 million customers to enjoy shopping on Amazon.in, as well as creating local jobs, and self-employment opportunities.”