Amazon enters India’s rising Smart TV market with Fire TV launch

Ecommerce giant Amazon India has made an entry into the smart television market with the launch of its first series of TVs in India.

As per Amazon's listing, the FireTV is priced at Rs 29,999 for 50 inches and Rs 34,999 for the 55 inches model. The AmazonBasics Fire TV Edition televisions have 4K HDR LED display panels, with support for the Dolby Vision and Dolby Atmos formats for HDR and audio, respectively.

Although Fire TV OS is visually geared to perform best with Amazon Prime Video, other services such as Netflix, Hotstar, and YouTube are available just like with a Fire TV Stick. The TV is also equipped with Amazon's voice assistant, Alexa, that can be asked to play movies, music, or TV shows, as well as seek information or control compatible IoT devices around the home.

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