Amazon, Flipkart expect big jump in festive sales; ask sellers to place large orders with brands

Amazon and  Flipkart, expect this year’s festival-season business in smartphones, television sets, refrigerators, washing machines and apparel to nearly double for some categories and increase at least 40% in others.Online festival-season sales, which start with Navratri and continue until Diwali, will see an even distribution of offers through the entire period, said a senior executive with one of the large marketplaces.

The platforms have accordingly asked sellers to place large orders with the respective brands. Five executives aware of the business projections said the two companies expect consumers will increasingly do their festive-season shopping online due to the pandemic, a trend evident in the success of recently concluded promotions earlier this month. Their customer base has also increased 35-40% since the pandemic, likely boosting business prospects.

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