Amazon has opened AR-enabled hair salon in London


Amazon.com Inc. has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology that lets customers point their phones at a product to get more information.The salon will initially be open to Amazon employees, before opening to the general public "in the coming weeks." For now, there are no plans to open other salon locations, Amazon said.


The 1,500 square-foot (139 square-meter) salon is set in London’s Spitalfields neighborhood, the company said in a blog post on Tuesday. Customers will be able to try out new hair colors virtually and “capture their new look in a dedicated creative area,” the company said. Visitors will also be able to order products in the salon via Amazon by scanning QR codes.


"We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies," said John Boumphrey, Amazon's UK country manager, in the blog post.

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