Amazon India adds four vernacular languages to woo shoppers ahead of festive season

Amazon India on Tuesday said it has added four new Indian languages to its platform, a move that will help expand access to online shopping to 200-300 mn customers. The addition of four languages -- Kannada, Malayalam, Tamil, and Telugu -- comes ahead of the festive season that accounts for a significant chunk of ecommerce sales in the country.

"With this launch, customers can now discover great deals and discounts, read detailed product information, manage their account information, place and pay for their orders including bill payments, recharges, money transfers, track their orders and view order history in the language of their preference," said Kishore Thota, Amazon India Director, Customer Experience and Marketing.

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