Amazon India launched SEND, its cross-border logistics platform, allowing end-to-end support to Indian exporters.
Currently, Amazon Global Selling exporters who send air packages from India to Amazon's fulfilment centres in the US can use the platform. Amazon has plans to soon extend SEND to more locations and shipping options. Currently, Amazon India has more than one million exporters registered with the Amazon Global Selling programme, and its customers come from more than 200 nations. The first three months' subscription cost was reduced from $120 per month to just $1 for those three months. The e-commerce behemoth plans to introduce new Indian products to the US and UK markets and achieve a 5X increase in sales year over year.