Amazon India launches mentor programme for startups, emerging brands

Amazon India announced the launch of its 'Mentor Connect' programme, which is aimed at accelerating the growth of startups and emerging brand owners enrolled under its Amazon Launchpad initiative.Mentors from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, and Tomorrow Capital have already signed up for the programme to contribute to the Indian startup growth story, a statement said.

Through the programme, startups and emerging brands will gain access to guidance from venture capital firms, industry veterans, and Amazon leaders through expert knowledge-sharing sessions, networking events, and 1:1 mentorship sessions.

Amazon Launchpad currently showcases over two lakh products offered by more than 800 emerging brands across 30 different product categories. Popular sectors catered to by these brands include health and personal care, beauty and grooming, grocery, and home products. The second edition of 'Amazon Smbhav' will be hosted from April 15-18, 2021.

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