Amazon launches ad-supported video streaming MiniTV in India

●What is the news ?

•The e-commerce giant, which launched an ad-supported streaming service (IMDb TV) in the U.S two years ago, have now launched a MiniTV, an ad-supported video streaming service that is “completely free” within the Amazon India app. 

•MiniTV is presently available on Amazon’s Android app, and will arrive on the iOS counterpart and mobile web over the coming months, Amazon said.

●Things to know more

•Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app.

•Much of MiniTV’s catalog is old-content, some of which content partners originally developed for other platforms or published on their own YouTube channels, a review found. 

•Amazon’s move follows a similar step by Walmart’s Flipkart, the company’s marquee rival in India, which rolled out video streaming service within its app in 2019. In recent years, scores of firms in India including Zomato and Paytm have explored adding a video offering to their own apps.

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