Amazon launches new grocery store with ‘smart’ shopping carts and Alexa guides

Amazon opened its first Fresh grocery store Like its existing Amazon Go convenience stores, the new market in the Woodland Hills neighborhood of Los Angeles will be equipped with technology that eliminates the traditional checkout line.For the next several weeks, the store will serve only a select group of customers invited by Amazon. Then it will open to the general public.

Jeff Helbling, vice president of Amazon Fresh Stores, said in a blog post. Customers shop by signing into to their Amazon app and placing their items in a Dash Cart, which is equipped with sensors that detect what’s inside and allow customers to exit through a dedicated lane to pay for their groceries. The store also will feature integration with Alexa and Alexa shopping lists, and Echo Show devices will help customers navigate the layout of the store.

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