Amazon & Reliance to clash over IPL telecast & streaming rights worth $6.7 billion


Amazon's Jeff Bezos and Mukesh Ambani's Reliance have expanded their rivalry beyond the ecommerce sector and into the OTT space. The retail behemoths will compete for telecast rights to one of the most anticipated sporting events: India's premier cricket league, or IPL.


Amazon and Reliance Industries are expected to compete with Sony India and Disney India for exclusive five-year TV and digital broadcast rights to the two-month series of matches, which could cost a record $6.7 billion. BCCI will most likely sell the rights separately in order to maximise revenue from streaming and telecast rights. Tata Group has won the sponsorship rights for the IPL 2022-23 season, valued at INR 439.8 crore. Viacom18, a subsidiary of Reliance Industries, recently acquired the broadcasting rights to the Spanish La Liga and launched a sports channel, while Amazon began streaming live cricket in February 2022.Amazon's Jeff Bezos and Mukesh Ambani's Reliance have expanded their rivalry beyond the ecommerce sector and into the OTT space. The retail behemoths will compete for telecast rights to one of the most anticipated sporting events: India's premier cricket league, or IPL.


Amazon and Reliance Industries are expected to compete with Sony India and Disney India for exclusive five-year TV and digital broadcast rights to the two-month series of matches, which could cost a record $6.7 billion. BCCI will most likely sell the rights separately in order to maximise revenue from streaming and telecast rights. Tata Group has won the sponsorship rights for the IPL 2022-23 season, valued at INR 439.8 crore. Viacom18, a subsidiary of Reliance Industries, recently acquired the broadcasting rights to the Spanish La Liga and launched a sports channel, while Amazon began streaming live cricket in February 2022.

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