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Amazon rolls out India’s first celebrity voice on Alexa with Amitabh Bachchan


Amazon rolled out India’s first celebrity voice feature on Alexa with Amitabh Bachchan users now can add new voice to their Echo devices or Amazon shopping app for an introductory price of Rs 149 for the first year.


Amitabh Bachchan is providing Amazon with stories from his life, a selection of poems from his father, tongue twisters, and motivational quotes. Amazon customers can also ask Alexa to play music, set alarms, get weather updates and get answers in Bachchan’s signature style.


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