Amazon’s Entry In Food Delivery Set To Challenge Zomato, Swiggy Duopoly


A report by financial services company JM Financial highlights that the potential entry of Amazon, which is testing Amazon Food in Bengaluru since May, in the food delivery space, could hamper both Zomato and Swiggy’s path to profitability this year. 


“We are launching Amazon Food in select Bengaluru pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience,” an Amazon spokesperson said in May this year.


“We believe the entry of a cash-rich player such as Amazon has the potential to impact the path to sustainable profitability for both the incumbents over the medium-to-long-term,” says the report. 

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