Amazon, Samara Capital Infuse INR 275 Cr Into More Ahead Of Festival Season

Amazon and private equity firm Samara Capital have jointly invested INR 275 Cr in Witzig Advisory Services, holding company of the More supermarket chain. Samara, with a 51% holding in Witzig, invested a marginally higher sum than Amazon, according to business intelligence platform The fund infusion comes ahead of India’s festive season, for which etailers are already beefing up resources.According to ET, Amazon will allow customers to place online grocery and FMCG orders on its website and app which will be quickly fulfilled by nearby More supermarkets.

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