• Chethan Machaknur

Amazon takes on Future Group over deal with Reliance, sends legal notice


Amazon has served a legal notice on the Future Group for striking a deal with Reliance Industries (RIL), citing its non-compete agreement with the Kishore Biyani-led chain.


According to the notice, the Future-RIL transaction cannot go ahead without Amazon’s approval in view of the non-compete clause entered earlier with the retail group.


According to e-commerce industry sources, when Amazon had invested in Future Coupons last year, it had received certain rights under the contractual agreements. Non-compete restrictive clause was one such.


An executive in the know pointed out that when Reliance and Future entered the deal, Amazon was not kept informed. For the last few months now, Amazon has been making attempts to reach out to the Future Group without any success, he said.

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