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Alleging that business-to-business (B2B) ecommerce platform Udaan was monopolising distribution to retailers, some of India's largest fast-moving consumer goods (FMCG) makers such as Amul and Parle Products are not supplying stocks directly to the Bengaluru-based startup.
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"Amul has 10,000 exclusive distributors, or small entrepreneurs. If platforms like Udaan do the distribution themselves, they compete with our existing exclusive distribution partners and directly hurt them," RS Sodhi, the managing director of Amul, said.