Apple Inc. acquired startup called AI Music that uses artificial intelligence to generate tailor-made music, adding technology that could be used across its slate of audio offerings, according to source.
The technology can generate dynamic soundtracks that change in response to user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adapting to the intensity of the workout. According to AI Music, it is a feature that could allow advertisers to create audio that matches user context, such as mood. Apple could make use of AI Music technology in a variety of ways. Songs that update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could be useful for that purpose as well.