Independent music distribution platform and tool factory UnitedMasters has raised a $50 mn series B round led by Apple. A16z and Alphabet also took part in the round. United Masters is also entering a strategic partnership with Apple alongside this investment. If you’re unfamiliar with UnitedMasters, it’s a distribution company launched in 2017 by Steve Stoute, a former Interscope and Sony Music executive.
The focus of UnitedMasters is to provide artists with a direct pipeline to data around the way that fans are interacting with their content and community, allowing them to connect more directly to offer tickets, merchandise and other commercial efforts. The latest infusion will be used to hire talent that are mission oriented to take UnitedMasters global. We're seeking local technical talent and artists talent to build out the platform worldwide, said UnitedMasters CEO Steve Stoute.
While Apple does invest in various companies, it typically does so out of its Advanced Manufacturing Fund to promote US manufacturing or strategically in partners that make critical components of its hardware like silicon foundries or glass manufacturing.