Apple launches new App Store privacy labels so you can see how iOS apps use your data
Apple is committed to provide more transparency around iOS app data collection with the launch of new privacy labels on the App Store. The company first announced its intention to provide these so-called “nutrition label” privacy disclosures back in June during WWDC. While iOS 14 launched in the fall, Apple delayed the tracking restrictions until 2021, saying it wanted to give developers more time to make the necessary changes.
The new labels will be required for apps on all of its platforms that includes iOS, iPadOS, macOS, watchOS, and tvOS. The data collection labels has been broken down into three categories: “data used to track you,” “data linked to you,” and “data not linked to you.”
Although, this isn’t the last of Apple’s major privacy changes coming with iOS 14. The company intends to release a new privacy feature requiring developers to ask for explicit permission to track iOS device users across apps and websites using a unique device identifier, called an IDFA (or Identification for Advertisers) code.