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Apple’s planning to lease iPhones

According to a Bloomberg report, Apple is developing a new subscription plan to sell iPhones and other hardware products.

While the finer details are still being worked out, the gist is that Apple wants you to lease an iPhone or an iPad in the same way that you buy a subscription to its digital services via iCloud. As someone who has been following the company for quite some time, this move perplexes me. If you live in the United States, the company already sells iPhones through carriers, for which you must pay a monthly subscription fee. There's also the Apple Upgrade Plan, which includes AppleCare+ and the option to upgrade your device after paying for a year. However, this new subscription plan allegedly allows you to lease a device without any contractual obligations. You'll also get access to Apple's premium services, including Apple Music, TV+, Arcade, Fitness+, and iCloud storage, as well as the AppleCare protection plan.

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