For several years, it’s been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS & macOS. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. The deal between Apple and Google may be coming to an end soon. In July 2020, Reuters reported that the U.K. Competition and Markets Authority was taking aim at the deal.
Regulatory pressure, a contentious relationship with Google, and the maturation of Apple’s Siri and iCloud are presenting an opportunity for Apple to create and launch a search engine. There are several signs right now that indicate Apple may be doing just that.