Apple Inc. said it will apply App Store rules to all apps globally. The Cupertino, California-based technology giant plans to release in the next iOS 14.5 update coming weeks that requires users to give permission before apps can track them across other services and websites for targeted advertising. Facebook Inc. and other digital ad companies worry that most people won’t give permission, crimping their revenue.
Several Chinese technology companies, including Baidu Inc., ByteDance Ltd. and Tencent Holdings Ltd., are preparing workarounds for Apple’s new policy, according to the Financial Times. They are using a system called CAID developed by the China Advertising Association and a government think tank.
“The App Store terms and guidelines apply equally to all developers around the world, including Apple. We believe strongly that users should be asked for their permission before being tracked. Apps that are found to disregard the user’s choice will be rejected," Apple said in a statement.