Aryan Khan, son of Bollywood superstar Shah Rukh Khan, and two close friends, Leti Blagoeva and Bunty Singh, have launched D'YAVOL, a new luxury lifestyle brand. According to an entertainment and lifestyle website, the brand will provide a world-class experience through its products, which will include beverages and fashion.
Slab Ventures, a luxury lifestyle company based in the Netherlands, is the parent company. Beginning in 2023, D'YAVOL will be aggressively marketed in high-end bars and restaurants, as well as 4K- 5K high-end liquor retail stores. The brand's reach will be expanded with other luxury lifestyle products in 2023 and subsequent years.