Bing can fill the gap in Australia if Google pulls its search over required payments to media outlets, Prime Minister Scott Morrison said recently. The moves comes after Australia passed laws that would make tech giants negotiate payments with local publishers and broadcasters for content included in search results or news feeds.
Though, the Big Tech firms have called the laws unworkable and said last month they would withdraw key services from Australia if the regulations went ahead. Those services include Google's search engine, which has 94% of the country's search market, according to industry data.
Morrison said the software company was ready to grow the presence of its search tool Bing, the distant No. 2 player. "I can tell you, Microsoft's pretty confident, when I spoke to Satya," Morrison told the media without disclosing any further information. "We just want the rules in the digital world to be the same that exist in the real world, in the physical world," Morrison added.