• Chethan Machaknur

Asian influencer marketing platform CastingAsia launches in India

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, is set to launch CastingAsia, its influencer marketing platform, in India through Indian subsidiary, POKKT.

CastingAsia, a full-stack influencer management platform, claims to be one of the largest influencers and creators’ networks in Asia with over 170,000 influencers.

The influencer marketing platform will be rolled out in India by POKKT, the in-app mobile gaming ads platform, which was acquired by AnyMind Group in March this year.

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