Atmanirbhar Digital India Foundation planning to approach CCI against Google’s 15% levy


The Atmanirbhar Digital India Foundation or ADIF, an association of Indian tech startups, is planning to approach the CCI to appeal against Google’s proposed 15% levy from app-makers on in-app purchases of digital goods on its Play Store. The association has also written to the MeitY seeking its intervention on the matter.


The ADIF's small cohort of the larger group of startups is disenchanted by Google and its Play Store policies, as well as other big tech companies that have a wide impact. The core objective of the association is to be the representative body for the Indian startup ecosystem, voicing their concerns to the government and regulatory bodies and playing a role in shaping the policy framework for the sector.


“This monopolistic practice has to be stopped. All we want is a level playing field for Indian startups. It’s a no-brainer that CCI will have to intervene,” Ajay Data, secretary-general of ADIF told ET. Google recently halved the commission from (30%to 15%) it had proposed to charge app-makers for purchases made by users inside Play-distributed apps. The benefit only applies to the first $1 mn a developer makes per year.

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