Audi and BMW’s US subscription car service shutdown points to a murky future


Autoblog and Automotive News say that German carmakers BMW and Audi are shutting down trials of their US-based subscription services. A spokesperson for BMW’s subscription service told Automotive News that the trial was designed to test the viability of such systems, and the company is now away developing the next iteration of the program.


BMW only offered its subscription service in Nashville. Audi restricted its trial to Texas, and has simply stated that it will be pulling the service by January 31, whereas subscription-only car brand Lynk & Co. opened its first European clubhouse in Amsterdam. Unlike BMW or Audi, Lynk & Co.’s only offers cars on a subscription basis and is going all-in on the strategy.


BMW debuted its Access program in 2018 which offered subscribers access to a whole fleet of BMW models for a set monthly subscription cost, which included roadside assistance, insurance, and maintenance. Drivers could access vehicles via a mobile app.

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