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Automobile marketplace CarDekho transformed its financial services into Rupyy as a fintech platform

Automobile marketplace unicorn CarDekho, transformed its subsidiary CarDekho Financial Services into Rupyy, as a fintech platform. Rupyy, which is a digital lending platform, will offer a paperless loan in a matter of a few minutes. Further, it will offer a slew of financial products including new car and used car loans, two-wheeler, personal, and car loans, among others.

To avail loan through Rupyy, customers have to scan QR code at car dealerships. Following this, they have to do KYC verification, e-NACH and sign an online agreement to get their loan sanctioned at the point of sale.

With the launch of Rupyy, CarDekho aims to become a go-to place for all financial requirements of automobile consumers and retailers. The parent company plans to add more categories and create new-age financial products under Rupyy.

CarDekho Financial Services, which is merged into Rupyy, claims to have a monthly run-rate (MRR) of INR 400 Cr in used car finance disbursals in FY22. It has an annualised run rate of INR 5,000 Cr loan disbursals in FY22. It has more than 1,750 channel partners and more than 80 hubs in India.

Founded in 2007 by Amit Jain and Anurag Jain, CarDekho is a search and ecommerce platform for new and used cars. It operates several auto platforms including,,, and, among others. It claims that it has more than 5000 certified pre-owned cars for customers to buy from its portal.

In January 2022, CarDekho posted an earning of INR 884.3 Cr from operations in FY21, which is a nearly 25% rise from INR 706.2 Cr it posted earlier from operations in FY20. It clocked INR 51 Cr as other income in FY21 thus, growing the startup’s cumulative income to INR 936 Cr.

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