B2B e-commerce startup MaxWholesale raised $3 million

B2B eCommerce startup MaxWholesale for kirana raised $3 million led by Indian Angel Network & Al Falaj Investment Company (Abu Dhabi based private family office) while existing investor Maple Capital also participated in this round along with Infoedge’s ex-CFO Ambarish Raghuvanshi, Maple Capital’s Abhinav Grover & Biba Group’s Siddharth Bindra among others.

MaxWholesale enables kirana stores to discover price & scheme on various FMCG brands and products and order the same for reselling. The company has also forged partnerships with over 150 FMCG companies.

Headquartered in Gurgaon, the company also manages inventory in its warehouses and has developed its own logistics arm for next-day delivery of orders along with its own UPI payment gateway for the specific payment needs of its partner retailers and distributors.

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