B2B manufacturing & automation startup Groyyo raised $4.6mn in seed led by Alpha Wave Incubation


Mumbai-based B2B manufacturing and automation startup Groyyo raised $4.6 million in a seed round led by Alpha Wave Incubation, where Angel investors including Deepak Jain (Bain & Co), Arpan Seth (Bain & Co), OYO Group’s global chief strategy officer- Maninder Gulati and Bombay Chamber of Commerce’s chairperson Anjali Bansal also participated along with Sparrow Capital and Stride Ventures.


Founded by Subin Mitra, Pratik Tiwari and Ridam Upadhyay in 2021, Groyyo is a manufacturing and automation startup that claims to help small companies in the manufacturing sector with AI, technology, innovation, standardisation, and guidance from industry experts, claims to have empowered over 200 manufacturers across categories within just six months of being operational.


“The future of global sourcing is going to be dominated by small manufacturers. With the rise and dominance of D2C brands, there is a pressing need for transparent, compliant, quality manufacturers who can cater to low minimum order sizes, fast turnaround times, and price competitiveness,” said Subin Mitra, cofounder of Groyyo.


“We really liked the supply first approach adopted by Groyyo, which helps them cater to a multitude of categories and products to serve buyers across the globe. Additionally, we also think Groyyo’s solution will give a fillip to South Asia’s rising small manufacturer segment, which is hungry to work with large scale clients,” said Anirudh Singh, managing director of Alpha Wave Incubation.

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