B2B2C cloud kitchen startup The Cloud raised $10 million in Series A led by MEVP


The Cloud, a B2B2C cloud kitchen platform, raised $10 million in Series A led by Middle East Venture Partners (MEVP) and Olayan Financing Company (the Middle East investment arm of The Olayan Group) with participation from Rua Growth Fund.


The Cloud has been built on the principle of ‘the Airbnb of kitchens’ and allows restaurant owners to increase their kitchen utilization by transforming restaurants into cloud kitchens. George Karam, Co-Founder & CEO, The Cloud, said: “The Cloud completely reimagines what a restaurant is and how it achieves scalability in the digital economy, which is why I am so delighted that our Series A funding raised $10 million in such a short space of time. We will utilize this funding to expand into KSA, make an even bigger impact on restaurant owners, and further bolster our talent and infrastructure. I am grateful to work with MEVP, Olayan Financing Company, and Rua Growth Fund, and I’m looking forward to expanding The Cloud’s market leadership in the cloud kitchen, virtual restaurant, and online food ordering segments and growing the brand regionally and globally, delivering strong returns for our investors.”


The Cloud’s mission is to make virtual food delivery operations better through an innovative system and technology that connects all the industry’s moving parts and players. With The Cloud, restaurants and food service operators can maximize their kitchens or food brands’ full potential. “We recognize that The Cloud - which is now firmly established in the UAE’s food technology, online food ordering and delivery industries - is at the heart of today’s increasingly complex restaurant ecosystem. It is accelerating growth by unleashing entrepreneurial opportunities and enabling chefs and restaurant owners to focus on what they do best – making great food and building incredible brands,” shared a spokesperson for the Olayan Financing Company, a Saudi company holding and managing the Olayan Group’s Middle Eastern assets.


According to the company, its proprietary tech stack and virtual brands portfolio enables restaurants to achieve a full virtual set-up in less amount of time. The tech suite, developed fully in-house by the company’s founders, allows the Company to rapidly scale to international markets. The Company has a presence in UAE, KSA, and Europe. Ankit Sarwahi, Managing Director, Middle East Venture Partners (MEVP), said: “The Cloud is another step towards the future of food. They are truly collaborative in approach and operate adroitly at the delicate intersection of restaurant owners, aggregators, and food connoisseurs. This unique positioning is central to our investment in The Cloud.”


The new funding round will allow The Cloud to continue its expansion in GCC and Europe. The investment also provides bandwidth for the company to increase and accelerate the development of its AI-powered kitchen matching platform. Turki Aljoaib, Managing Partner, Rua Growth Fund, concluded: “We at Rua are proud to be part of The Cloud’s journey. The Cloud was born out of the founders’ true pain point as a restaurant operator and discovery of the unique opportunity that was present under covid conditions that shifted orders online, coupled with the rising popularity of cloud kitchens. George Karam and Kamil Rogalinski and the team at the Cloud are yet another example of the region’s growing ability to foster talented entrepreneurs and enable them to build innovative technology solutions that are scalable and competitive at the global stage.”

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