Baba Ramdev's Patanjali may bid for IPL title sponsorship

Patanjali Ayurved is reportedly considering bidding for the Indian Premier League (IPL) title sponsorship slot, which was vacated by Chinese smartphone maker Vivo.

“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala told, adding Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI).

However, Patanjali has to face steep competition for getting IPL title sponsorship as brands like Jio, Amazon, the Tata group, Dream11, Adani group and education start-up Byjus have reportedly been bidding for the IPL sponsorship title.

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