BBC has launched a digital assistant to take on Alexa

BBC has launched an early version of a voice assistant called Beeb, which it’s given a male voice to avoid reinforcing gender stereotypes.

Beeb can access the broadcaster’s radio, music, podcasts, news, and weather services. It was built with Microsoft’s AI tech and is being tested on PCs by members of the Windows Insider Program ahead of a wider roll-out.

The broadcaster has no plans to launch a physical device for the software, but plans to make it available across smart speakers, mobiles, and TVs.

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