BharatPe displays 'Indian' tag, dares Paytm, PhonePe

BharatPe, a merchant payments startup, has been distributing flyers and pamphlets showing Paytm with Chinese flags and PhonePe with US flags, implying it's the only 'Bharatiya' or 'Indian' company.

There is a similar messaging around Amazon Pay and Google Pay too as they are owned by US-headquartered multinational giants.Images on its app, reviewed by TOI, show BharatPe indirectly implying that Paytm is a Chinese company with the clarion call of 'Swadeshi Apnao, Videshi Hatao'.

BharatPe co-founder and CEO Ashneer Grover told TOI why shouldn't he showcase the "Indian identity" and that BharatPe's comments in its campaign on others are based on the "large strategic shareholding" of the rest of the players. BharatPe founders hold over 30% stake in the firm, including staff shares

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