BharatPe has signed up 11 Indian national level cricket players as its brand ambassadors.
Comprise of Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal & Shubhman Gill.
The company said the campaign delivered 30 times growth in its business in 2019.
Claims it has amassed over 3 million merchants in 30 Indian cities. It aims to more than double that number by March 2021.